Tide purclean Honey Lavender is the first and only plant-based liquid laundry detergent with the trusted cleaning power of Tide. Manufactured at a site that uses 100% renewable wind power electricity and sends zero manufacturing waste to landfill, this eco-friendly detergent offers a simple way to integrate more sustainable choices into your everyday laundry routine without compromising on cleaning performance. With 4x the cleaning power*, Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes, chlorine and phosphates, and is formulated so as to replace most of the non-renewable active ingredients with their plant-based alternatives. Plus, it has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. Thanks to Tide purclean liquid detergent, you finally get the plant-based power that actually cleans!

*1 dose of Tide purclean vs. 4 doses of leading natural detergent.

1st plant-based detergent with the cleaning power of Tide (75% plant-based).

4x cleaning power of leading natural detergent.

Formula made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site (*the same facility also uses steam power; electricity represents approximately 50% of total energy used).

Free of dyes, chlorine, phosphates or optical brighteners.

Suitable for both High Efficiency (HE) and regular washers.

USDA-certified Tide liquid laundry detergent.

With a pleasant honey lavender scent.

Sodium Lauryl Sulfate, C12-16 Pareth, C10-16 Alkyldimethylamine Oxide, Propylene Glycol, Alcohol, Sodium Salts of C12-18 Fatty Acids, Sodium Citrate, Subtilisin, Amylase Enzyme, Sodium Borate, Polyethyleneimine Ethoxylate, Polyethyleneimine Alkoxylated, Fragrances, Water.

Measure with cap. For Medium Loads, fill to bar 1. For Large Loads, fill to bar 3. For he Full Loads, fill to bar 5. Add detergent, then add clothes.

EYE IRRITANT. HARMFUL IF SWALLOWED. KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.