Tide Original liquid laundry detergent provides the Tide clean you love, now more concentrated for more stain removal and freshness and less water*. America’s #1 detergent** is specifically designed to cover your many laundry needs.

Also try our small but powerful Tide PODS laundry pacs.

Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

* vs. previous formula.

** based on sales.

CONTAINS NO PHOSPHATE.

Amazing Tide clean from America’s #1 selling detergent.

This liquid laundry detergent is the Tide you love, now with 40% more stain & odor removal power per drop. *vs. previous formula.

With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula.

Infused with the Original Scent you love.

Contains biodegradable surfactants (anionic and nonionic) and enzymes.

Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

Caution: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN.

First Aid Treatment: If swallowed, give a glass full of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes.