America’s #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils.

Tide’s HE Turbo Clean detergents feature Smart Suds™ technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.

Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

The Tide clean you love is also available in Tide PODS laundry pacs.

* Based on sales, Nielsen laundry detergent category
** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand

Contains Biodegradable Surfactants (Anionic and Nonionic) and Enzymes

Follow care label instructions, then sort. Test inside seam for colorfastness. Add detergent, then add clothes. Place package on side with valve down. Twist cap for quicker flow. Press red button to dispense Tide. To clean out press-cap, toss it in the wash with your load.

EYE IRRITANT. HARMFUL IF SWALLOWED. MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains biodegradable surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes.