America’s #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils.

Tide’s HE Turbo Clean detergents feature Smart Suds™ technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.
Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

The Tide clean you love is also available in Tide PODS laundry pacs.

* Based on sales, Nielsen laundry detergent category
** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand

Caution: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN.

First Aid Treatment: If swallowed, give a glass full of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes.