Toothpaste for sensitive teeth & cavity prevention. Maximum strength (maximum FDA sensitivity active ingredient). 9 out of 10 dentists' recommended brand. Relieves painful sensitivity. Use Sensodyne Whenever You Normally Brush: It contains potassium nitrate clinically proven to reduce painful sensitivity. It provides relief in as little as two weeks. It has fluoride for cavity protection. Its great taste keeps mouth feeling fresh and clean. No. 1 dentist recommended brand for sensitive teeth (Dentists have been recommending Sensodyne for over 20 years. Brushing twice a day with Sensodyne builds a shield protection against painful sensitivity. And, since Sensodyne has fluoride, it helps protect against cavities too). This product contains no sugar. Made in the USA.

Active Ingredients: Potassium Nitrate (5%) (Maximum FDA Sensitivity Active Ingredient), Sodium Fluoride (0.15% w/v Fluoride Ion). Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Glycerin, Cocamidopropyl Betaine, Flavor, Xanthan Gum, Titanium Dioxide, Sodium Saccharin, Sodium Hydroxide, Sucralose, Yellow 10, Blue 1.

Adults and Children 12 Years of Age and Older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years of Age: Consult a dentist or physician. Store below 86 degrees F (30 degrees C).

Stop use and ask a dentist if the problem persists or worsens (Sensitive teeth may indicate a serious problem that may need prompt care by a dentist); pain/sensitivity still persists after 4 weeks of use. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center.