Born in salons and perfected by science, each Nexxus system is crafted with proteins extracted from nature’s most precious ingredients. Nexxus uses advanced scientific methods to identify the protein needs of hair, and we create highly effective custom formulas. Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a salon crafted shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves beautifully. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer. Nexxus recommends: Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer. Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing. Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse. Step 3: Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.

• Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
• Enriched with White Orchid Extract
• Salon-crafted shampoo follows on from Pre-Wash Primer to cleanse and nourish hair
• Locks in color vibrancy and leaves hair radiant
• Color safe shampoo helps hair retain natural movement
• Designed for colored hair and infused with a conditioning polymer

Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (CI 17200), Blue 1 (CI 42090)

Stylist recommendation: apply to wet hair and experience the delicate lather. rinse thoroughly.