Super rich care: Excellence triple protection seals, replenishes and conditions your hair.

Super rich color: Exceptional quality, rich, radiant, gorgeous color and 100% gray coverage, all with excellence's exclusive non-drip creme. Nothing protects better. Nothing covers gray better (1).

• 100% Long-lasting gray coverage. There's a reason it's called excellence

(1) Compared to each leading competitor's top selling brand.

Ingredients: Creme Colorant Ingredients: Aqua/Water/Eau, Cetearyl Alcohol, Deceth-3, Propylene Glycol, Laureth-12, Ethanolamine, Oleth-30, Lauric Acid, Hexadimethrine Chloride, Glycol Distearate, Sodium Metasilicate, Toluene-2,5-Diamine, Silica Dimethyl Silylate, Polyquaternium-6, Ci 77891/ Titanium Dioxide, 2, 4-Diaminophenoxyethanol HCI, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Mica, Sodium Metabisulfite, Hydroxybenzomorpholine, 2-Methylresorcinol, Pentasodium Pentetate, N, N-Bis (2-Hydroxyethyl) -P-Phenylenediamine Sulfate, Parfum/Fragrance, Carbomer Resorcinol, Erythorbic Acid F.I.L. #D38087/3. Developer Creme Ingredients: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.I.L. #D12836/18.

Store between 50 F and 80 F. Step 1: Apply excellence pre-color serum, before coloring: Protect fragile ends and help prepare hair to accept color evenly, to open tube, snap rectangular tip so that it breaks of, massage product into dry ends before coloring. Avoid the root area, wait for 2 minutes, do not rinse. Step 2: Mix color, put on colorist gloves and break off the tip of the creme developer (1) bottle cap before beginning. Remove cap from bottle, pierce the opening of the permanent color creme (2) tube completely with the point provided in the top of the cap. Do not point either end of the tube towards the face while opening or using, squeeze entire contents of permanent color creme (2) into the creme developer (1) bottle and recap the bottle, place your finger over open tip, point away from your face and shake thoroughly until mixture is totally blended. Do not squeeze or put pressure on permanent color creme tube until you have pierced the tube opening completely. Use care in working with tube contents. Contact between contents and eyes may cause blindness. Note: Never leave the tip unopened after mixing the container may burst. Use immediately and do not save any unused mixture. Step 3: Apply color, time and rinse. Option A: Do a root touch-up application if: You color every 4 to 6 weeks with the same shade. Important: To achieve the most even color results, from root to tip, and to avoid darkening of ends, follow instructions below. 1. Touch-up root area first, make 1/4 in. partings throughout your dry, unwashed hair with regular applicator tip. Apply color onto new growth root area only until completely saturated. Optional: If you choose to use full coverage comb for easier application, remove applicator tip and attach comb onto the bottle, leave color on new growth root area for 20 minutes. Tip: for resistant grays, leave mixture on hair an additional 10 minutes. 2. Apply to rest of the hair, apply remaining product to the rest of the hair. Make sure all the hair is completely saturated, pile hair loosely on top of your head, let develop for an additional 10 minutes, total development time is 30 to 40 minutes. 3. Rinse-out, when time is up, add a small amount of warm water to the hair and lather color mixture through the hair. Rinse until water runs clear. 4. Condition and recondition, apply enough Conditioning treatment (3) to thoroughly saturate hair, massage through hair, leave on for 1 to 2 minutes, then rinse out with warm water, use the Conditioning treatment once a week after shampooing to protect your hair until the next coloring. Option B: Do a full head application if: You have never colored your hair, you want to change your current haircolor, you have not colored in three months or longer. 1. Apply all over, attach regular applicator tip onto the creme developer (1) bottle. Optional: Full coverage comb can be used for easier application, make 1/4 in. partings, apply product onto dry, unwashed hair until hair is completely saturated and color mixture is evenly distributed, pile hair loosely on top of your head. 2. Time: Leave on for 30 minutes. Tip: For resistant grays, leave mixture on hair an additional 10 minutes. 3. Rinse-out: When time is up, add a small amount of warm water to the hair and lather color mixture through the hair. Rinse until water runs clear. 4. Condition and recondition, follow step #4 in the "option A" section above.

Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product. Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. In case of contact with eyes, rinse them immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Precaution: este product contiene ingredients que pueden causar irritation EN la piel de algunas personas. Haga primero una prueba siguiendo las instructions includes EN la caja. Este product no puede usarse para tenir las cejas o pestanas; hacerlo puede causar ceguera.