Kiss brassiness goodbye in as little as 1 wash with John Frieda Violet Crush for Blondes Intense Purple Shampoo. The advanced, extra-strength formula cleanses while quickly neutralizing brassy tones for salon-fresh style. Crushed violet pigments absorb UV light and emit a white-blue glow, making colour-treated or highlighted blonde hair appear cooler and brighter after just 1 use of John Frieda Violet Crush for Blondes Intense Purple Shampoo. Work it into a lather in wet hair and rinse it out completely. For best results, use with John Frieda Violet Crush for Blondes Purple Conditioner.

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2

Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush Conditioner. Rinse hands immediately after applying shampoo to hair.

For external use only. Do not apply to  a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children.