Hair is almost entirely made up of protein, which gives hair its strength. All new, paraben-free Fructis formulas with Active Fruit Protein, an exclusive combination of citrus protein, vitamins B3 and B6, fruit and plant-derived extracts and strengthening conditioners, are designed for healthier, stronger hair.

Get up to 8-week of color vibrancy with color shield shampoo and conditioner fortifying shampoo for colored hair, with acai berry antioxidant and UV filters, helps restore hair's power to keep color looking and feeling fresher for longer. Helps resist wash-out, fade-out and dry-out so fresh vibrant color lasts longer.