Firefly's Lightup Timer toothbrush brushes away plaque, preventing gum disease and tooth decay. This Firefly toothbrush has premium soft bristles which gently & effectively cleans between teeth and along the gumline. The lightup timer flashes for 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. Children should brush top rows of teeth until the light stops flashing and repeat for bottom rows of teeth. It also features a less mess suction cup for standup storage and cleaner bathroom.