Highlighted brunette, blonde and grey hair can become warm and brassy over time. Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow and orange tones to help keep color vibrant in between colorings. Say no to brass. Go Purple.

• Revive brassy colored hair

• Shampoo enriched with purple pigments

• Instantly neutralize yellow and orange tones and nourish hair in 1 use

• For highlighted brunette, blonde and grey hair

• Once a week, massage into hair and leave on for 1 to 3 minutes, Follow with Elvive Purple Conditioner

**with system of shampoo and conditioner

L'Oreal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair. 1170890 aqua / water / eau, sodium laureth sulfate, coco-betaine, glycol distearate, cocamide mipa, sodium lauryl sulfate, parfum / fragrance, sodium chloride, amodimethicone, sodium benzoate, citric acid, sodium hydroxide, hexylene glycol, polyquaternium-7, polyquaternium-10, ci 60730 / acid violet 43, salicylic acid, carbomer, linalool, hexyl cinnamal, trideceth-6, benzyl salicylate, benzyl alcohol, limonene, amyl cinnamal, coumarin, citronellol, cetrimonium chloride, ethylhexyl salicylate, cocos nucifera oil / coconut oil, alpha-isomethyl ionone fil code d241898/1

L'Oreal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair. Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes. For best results, follow with Elvive Color Vibrancy Anti-Brasiness Purple Conditioner.

This product contains ingredients which may cause skin irritation. A skin allergy test is required 48 hours before use. This product must not be used for dyeing eyelashes or eyebrows as this may cause blindness. Avoid contact with eyes and skin. If contact occurs, rinse thoroughly with water. Keep away from children. Do not ingest. Wear disposable gloves when applying. Wash hands thoroughly after use. This is a safety summary. Read all product labeling and instructions completely prior to use.