Starting from Day 1, Advance to Healthier Gums and Stronger Teeth* with Crest Pro-Health Advanced Gum Protection. This toothpaste contains ActivClean Crystals for stain prevention. It also provides Crest’s highest level of protection against plaque bacteria to keep gums healthy and provide longer lasting freshness**. It is made with patented stannous fluoride and provides clinically proven protection. It provides 8 advanced benefits in 1, including: Fresh Breath and Whitening + Protection against Acid Erosion†, Sensitivity, Cavities, Gingivitis, Sensitivity, Plaque, and Tartar.
*vs. ordinary toothpaste with continued use. Starts fighting plaque and protecting enamel from Day 1.
** vs Crest Pro-Health toothpastes
†Acid Erosion Effects: Acids in everyday food can soften & thin enamel, leaving teeth less white, weaker, and sensitive

Active ingredient: Stannous fluoride 0.454% (0.16% w/v fluoride ion)

Inactive ingredients: Glycerin, Hydrated Silica, Sodium Hexametaphosphate, Propylene Glycol, PEG-6, Water, Zinc Lactate, Flavor, Trisodium Phosphate, Sodium Gluconate, Sodium Lauryl Sulfate, Carrageenan, Sodium Saccharin, Stannous Chloride, Xanthan Gum, Titanium Dioxide, Mica, Blue 1

Adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist.Make sure to brush all sensitive areas of the teeth. Do not swallow.Children under 12 yrs.: ask a dentist.

When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist.Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.