Protect your sensitive teeth with Crest Pro-Health Gum and Sensitivity Gentle Whitening Toothpaste. Did you know that 80% of the sensitivity starts at the gum line? Crest Gum and Sensitivity gives you healthier gums by neutralizing the harmful plaque bacteria at the gum line.

Active Ingredient: Stannous Fluoride 0.454% (0.14% w/v Fluoride Ion)

Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Carrageenan, Sodium Gluconate, Flavor, Sodium Hydroxide, Zinc Citrate, Xanthan Gum, Cocamidopropyl Betaine, Stannous Chloride, Sodium Saccharin, Sucralose, Titanium Dioxide

Adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 yrs: ask a dentist.

When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.