Advance to Healthier Gums and Stronger Teeth with Crest Pro-Health Advanced*. Crest Pro-Health Advanced Whitening Power Toothpaste has the highest level of Crest’s whitening ingredient to remove surface stains. This toothpaste also strengthens enamel and contains ActivClean Crystals for advanced stain prevention. It is made with patented stannous fluoride and provides clinically proven protection. It provides 8 advanced benefits in 1, including: Protection against plaque, gingivitis, tooth sensitivity, tartar, cavities + whitening and freshening breath.
* vs. ordinary toothpaste with continued use. Starts fighting plaque and protecting enamel from Day 1.

Stannous Fluoride 0.454% (0.16% W/V Fluoride Ion)

Adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 yrs.: ask a dentist

When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.