Colgate Sensitive Whitening contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin, and a superior stain removal formula to help restore the natural whiteness of your teeth (with regular brushing vs. non-whitening toothpaste). With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter.

Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24% (0.15% w/v Fluoride Ion)). Purpose: Antisensitivity, Anticavity.

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

Colgate Sensitive Whitening contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin, and a superior stain removal formula to help restore the natural whiteness of your teeth (with regular brushing vs. non-whitening toothpaste). With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter.