Colgate Sensitive Toothpaste, Complete Protection provides 24/7 sensitivity protection (with continued twice daily brushing) and was developed to help remove plaque, fight tartar, and protect against cavities. This sensitive toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin, providing long-lasting sensitivity relief with regular use. The toothpaste is also formulated to help strengthen and harden enamel, whiten teeth, freshen breath and promote healthy gums with regular brushing.

Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24% (0.15% w/v Fluoride Ion)). Purpose: Antisensitivity, Anticavity.

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.

Colgate Sensitive Toothpaste, Complete Protection provides 24/7 sensitivity protection (with continued twice daily brushing) and was developed to help remove plaque, fight tartar, and protect against cavities. This sensitive toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin, providing long-lasting sensitivity relief with regular use. The toothpaste is also formulated to help strengthen and harden enamel, whiten teeth, freshen breath and promote healthy gums with regular brushing.