Colgate Optic White Advanced Teeth Whitening Toothpaste deeply whitens for up to 4 shades.* It contains 2% hydrogen peroxide, a professionally recommended whitening ingredient proven to deeply whiten beyond surface stains. This vegan toothpaste is enamel safe and good for daily use. Plus, the fluoride toothpaste formula provides protection against cavities. Get a brighter, whiter, bolder smile with Colgate Optic White Advanced Teeth Whitening Toothpaste.

*when brushing twice daily for 6 weeks

Active ingredient: Sodium Monofluorophosphate (1.14% (0.19% w/v Fluoride Ion)). Purpose: Anticavity. Inactive ingredients: Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, Flavor, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT

Adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
Children 6 to 12 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing)
Children under 6 years: do not use unless directed by a dentist or physician

Keep out of reach of children under 6 years of age. If more that used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.