Oat is the first ingredient in this farm-fresh inspired shampoo to help preserve color and protect against heat styling.

Infused with protein, this shampoo helps prevent fading and strengthens strands.

This shampoo with blackberry and quinoa protein is good for all hair types and ideal for color treated hair.

Sulfate free shampoo. No dyes or parabens.

Trusted brand since 1945, best known for skin soothing products.

Shampoo not tested on animals.

Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate , Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).

Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner.

Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Aveeno hair products.